BEST OF THE BEST

Transformed a well-known voting program into a cohesive, city-wide brand experience designed to scale across digital, physical, and media touchpoints.

What I Built & Impact:

• Flexible visual identity across hundreds of categories

• Seamless digital experience (discovery → voting) → improved clarity and participation

• Elevated physical touchpoints (events, awards, assets) → reinforced credibility and visibility

• Unified voice and campaign frameworks → increased consistency across all channels

My Role: Led creative direction and brand expression - aligning design, marketing, editorial, and partners to deliver a cohesive experience.

Systems:

• Guidelines for consistency

• Templates for scale

• Frameworks teams and partners could use

Result: A brand that feels consistent, credible, and unmistakably part of Houston.