WHITE LILAC INC - Costa Mesa, CA

White Lilac Inc., a luxury experiential design and events company, needed a cohesive digital brand experience. This project unified their emails, landing pages, social, and product flows.

Role: Led brand voice, content systems, and digital customer experience across channels.

Approach

  • Brand Voice: Defined tone and messaging frameworks for consistency.

  • Customer Journey: Mapped discovery to booking, optimizing flows.

  • Content System: Built repeatable templates for campaigns and landing pages.

  • Campaigns: Directed digital rollout and engagement initiatives.

Execution: Delivered cohesive experiences across:

  • Email campaigns

  • Landing pages and product flows

  • Social media content

  • Pinterest growth strategy

Impact

  • Pinterest: ~80K monthly views

  • Instagram: 200K+ followers

  • Increased engagement across channels

  • Scalable content and messaging system established

Key Takeaway A consistent brand experience across touchpoints builds trust, drives engagement, and scales effectively.

 
 
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